If you’ve ever created a blog before, then you know that the saying, “build it and they will come” just isn’t true. However, you can get more people interested in visiting your blog by following these five tips…
- Offer good content.
By “good” content, I mean you should blog about topics that your audience wants to know about. To find out what they want, just follow these steps:
- Find out what types of information products they’re already buying – then write blog posts on the same topic.
- Use a keyword tool (like WordTracker) to find out what topics people in your niche are looking for.
- Drop by busy niche forums and other blogs to see which topics are generating the most views and discussion.
- Survey your readers to find out what they want.
- Update frequently.
Sometimes people start a blog, post a flurry of articles and then abandon the blog for months at a time. If you allow dated posts, then your visitors aren’t likely to come back again if they notice that you don’t update regularly.
What you need to do is commit to posting to your blog at least once a week. If you don’t want to be chained to your blog like this, then create the content ahead of time and automatically “drip” it to your readers. Or, hire a ghostwriter to both create the content and post it.
Point is, you need to post often to keep your blog from looking like a deserted island.
Create regular features.
Here’s a great way to turn a one-time visitor into a repeat visitor. Specifically, by creating “regular features” and multi-part blog posts that your visitors can look forward to.
Example: Maybe you create a seven-part article about how to make money with pay per click marketing. And maybe you space it out so that you’re posting one or two articles per week. You can bet that your readers will return at least once a week just to finish reading the series.
Another way to get more visitors is by creating a regular feature, such as a “tip of the week” feature or even a “questions from our readers” feature.
- Write about hot topics.
One way to get a surge of traffic and increase in your blog is by writing about hot or even controversial topics. You can include relevant keywords and “ping” the blog directories (like technorati.com) to make sure that those who are searching for the hot topic see your post.
Another way to leverage a hot topic is by joining in on the blogosphere conversation. Simply find a popular blog discussing a hot topic, and use a trackback to add your response.
- Get someone influential to endorse your blog.
Finally, you can get others to visit your blog by first getting someone influential in your niche to endorse you (and your blog). You can do this indirectly, such as by offering to be a guest author on the other person’s blog. Or you can ask your joint venture partners to directly endorse you on their blogs and in their newsletters (and you’ll return the favor).
It’s free advertising. But it’s also extremely powerful, because you’re using social proof to increase your readership.
You just discovered five proven ways to get others to visit your blog – and to visit it again! Your next step is to take action.
Starting today, apply these tips… and then keep an eye on your traffic logs!